Bud Bushnell founded Genie Industries during the year 1966, after he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This device really impressed customers and therefore, the name was established.
Genie has moved into many new markets, as the demand for lifts and work platforms grew. Over time, as the requirements for new machines to meet many applications grew, the company made itself recognized in numerous new markets. Like for instance, Genie went into production with articulated booms, light towers, man-lifts, telehandlers and stick booms.
Genie decided to secure a partner who held the same values because of the economic downturn during the beginning of the 2000s, when they partnered with Terex. This company has a history obtaining equipment manufacturers all around the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be sold under the Genie brand name.
The company takes great pride in taking advice from and listening to their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines which have made Genie a trusted brand name over the last decades and continue to keep their reputation for top-of-the-line and quality machines.
Genie's DC and Bi-Energy equipment are emission-free, quiet equipment capable of working in delicate work environments. Where the equipment must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machine along with the power of a diesel-powered generator.
Telescopic booms offer more horizontal reach, compared to any of the various aerial platforms. These equipment are great for limited access areas or small areas in all types of environments. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines provide supreme traction and the drive speed you need in order to travel around the work site and job area.